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HOME RESULTS: 2015 2014 (11.1) Rebel Idea — BRONZE, Music City, DraftFCB Sdn Bhd

(11.1) Rebel Idea — BRONZE, Music City, DraftFCB Sdn Bhd

In January 2012, digital music sales surpassed physical music sales for the first time ever. The explosion of online music stores, music apps and music streaming have changed the way we access and experience music. How can a local online music store like HyppTunes by Telekom Malaysia compete with the giants of the digital music market?

Our idea is based on the insight that all of us have our favourite playlists. Each for different moods. Some playlists get you pumped up, others help you chill out. Some may even put you in the mood for romance. We wanted to tap into those emotions and turn them into a mood to buy music.

Introducing the HyppTunes Music City.It’s an entire city geo-tagged with different music playlists. All music lovers had to do was launch the Music City web app and they’d immediately have access to songs on the playlists at their location. For example, a jogging park would have a playlist that gets joggers pumped up. On the train ride to work, our playlist helped take away the Monday blues. If you’re on a date, we even have a playlist to get you in the mood. And if you were moved by the songs, you could instantly make a purchase. This created a mood to buy music. 

Title
Music City

Client
Telekom Malaysia

Product/service
Hypptunes

Internet Url
www.workforentry.net/musiccity

Creative Director
Noor Aziz, Raymond Ng

Art Director
Maharis Azman, Danny Wong, Alessandra Wong

Copywriter
Raymond Ng, Zamri Dzakaria, Koh Yung Shen

Web Designer/multimedia Designer
Diana Karanina, Eric Leong

Programmer
Maharis Azman, Lay Jian-yi

Client Service
Felicia Oh, Lauren Campos, Ayuni Jamal, Diana Chua, Syakir Syamsuri

Young Creative Award
Koh Yung Shen

Print Producer
T. Kalithasan

Production House
Pixelpost

Agency Producer
Brandon Chai

Music
Imaginex

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated