Kancil Awards

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HOME RESULTS: 2015 2014 (11.1) Rebel Idea — SILVER, Shoe Dating, Ogilvy Malaysia

(11.1) Rebel Idea — SILVER, Shoe Dating, Ogilvy Malaysia

SHOE-DATING-1

ShoesShoesShoes is a Malaysian label with boutiques in Kuala Lumpur and an exclusive selection of ladies' shoes. To stand out in the retail clutter, it needed to engage with customers who are single - career women who are often too busy to find love. But there's one thing they will always make time for - shopping.

We created Show Dating, a modern fairy tale where women would find their Prince Charming through the purchase of a pair of shoes. For the first time ever, their regular retail therapy session is turned into an occasion to find a partner. The fairy tale they grey up with is now a real brand experience for them.

Title
Shoe Dating

Client
ShoesShoesShoes

Product/Service
ShoesShoesShoes (The Label)

Creative Director
Nuno Lemos

Art Director
Ewan Yap

Copywriter
Kay Chin, Elissa Azizi

Designer
Elle Poon, Javen Tan, Wei Kit Fong

Client Service
Syed Alwi

Photography Studio
Ifl Studio

Print Producer
Kiam Seng Koh

Other
Daniel Comar, Mahesh Neelakantan, Gareth Ellen, Guillaume Pagnoux, Vinod Kurup, Mandy Lee

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated