ShoesShoesShoes is a Malaysian label with boutiques in Kuala Lumpur and an exclusive selection of ladies' shoes. To stand out in the retail clutter, it needed to engage with customers who are single - career women who are often too busy to find love. But there's one thing they will always make time for - shopping.
We created Show Dating, a modern fairy tale where women would find their Prince Charming through the purchase of a pair of shoes. For the first time ever, their regular retail therapy session is turned into an occasion to find a partner. The fairy tale they grey up with is now a real brand experience for them.
ShoesShoesShoes (The Label)
Kay Chin, Elissa Azizi
Elle Poon, Javen Tan, Wei Kit Fong
Kiam Seng Koh
Daniel Comar, Mahesh Neelakantan, Gareth Ellen, Guillaume Pagnoux, Vinod Kurup, Mandy Lee