Letters To Singapore: Ninja Joe
Malaysians. Singaporeans. We look the same. Sound the same. No Gwei Lo can tell the difference. But like Ike and Tina, our relationship soured so fast, we didn't even properly say goodbye. In the spirit of rekindling love, we wrote our neighbours a series of letters, and sent them on behalf of friendly Malaysian brands to wish them a happy birthday. The friendliness paid off - our brand partners gained awareness and notoriety across the border and garnered new fans in the process. The letters were released on the morning of Singapore's National Day. And in just 5 hours, the letters had a total reach of 147,644 on Facebook, plus 5,372 Shares and 7,883 Likes. Guess a little love goes a long way.
Letters To Singapore
Saad Hussein, VJ Anand, Hardesh Singh
Hardesh Singh, Umapagan Ampikaipakan, Ching Yee Ho, Sathi Anand
Ching Yee Ho, Hardesh Singh
The Greatest Hits
Production House Producer