Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (2.1) Craft [Copywriting] — BRONZE, Letters to Singapore, TBWA Kuala Lumpur

(2.1) Craft [Copywriting] — BRONZE, Letters to Singapore, TBWA Kuala Lumpur

Letters To Singapore: Ninja Joe
Malaysians. Singaporeans. We look the same. Sound the same. No Gwei Lo can tell the difference. But like Ike and Tina, our relationship soured so fast, we didn't even properly say goodbye. In the spirit of rekindling love, we wrote our neighbours a series of letters, and sent them on behalf of friendly Malaysian brands to wish them a happy birthday. The friendliness paid off - our brand partners gained awareness and notoriety across the border and garnered new fans in the process. The letters were released on the morning of Singapore's National Day. And in just 5 hours, the letters had a total reach of 147,644 on Facebook, plus 5,372 Shares and 7,883 Likes. Guess a little love goes a long way.

Letters To Singapore

Ninja Joe

Merdeka Greetings

Creative Director
Saad Hussein, VJ Anand, Hardesh Singh

Art Director
Lay Jian-Yi

Hardesh Singh, Umapagan Ampikaipakan, Ching Yee Ho, Sathi Anand

VJ Anand

Client Service
Ching Yee Ho, Hardesh Singh

Production House
The Greatest Hits

Agency Producer
Hardesh Singh

Production House Producer
Hardesh Singh


Results: 2015

Golden Kancil

Kucing Happy, Fishermen Integrated

Kancil For Good

Sama-Sama, Fishermen Integrated

Advertiser of the Year


Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,

Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia

gold-evereadybookofplayEveready Book Of Play,

gold-kuchinghappyKucing Happy,
Fishermen Integrated

Fishermen Integrated