Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (2.1) Craft [Copywriting] — MERIT, Read & Sleep, Havas Worldwide

(2.1) Craft [Copywriting] — MERIT, Read & Sleep, Havas Worldwide

Nowadays, long copy print ads are uncommon. That is because those who read them are just as uncommon. Our current society is fast paced, and minds are constantly racing. But that is also the reason why more and more people are losing sleep. And when people can’t sleep, they read. So we came up with a long copy print ad; one that is educational and boring, but serves the purpose of gauging the reader’s ability to fall asleep. Ideally, you read a portion of it, and doze off. But if you finish reading the whole ad, then consider some help in getting sleep. That’s where a lengthy paragraph on our product comes in.

Read-&-Sleep Hi

Title
Read & Sleep

Client
LiveLife Sdn Bhd

Product/Service
Health Care

Creative Director
Ng Heok Seong, Ezra Foo

Art Director
Paul Phang

Copywriter
Benjamin Koh

Client Service
Elaine Lim

Photographer
Tak

Photography Studio
Addstudio Sdn Bhd

Print Producer
Danny Wong, Margaret Liew

Color Separation
Metro Engravers Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated