Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (2.2) Craft [Art Direction] — BRONZE, Office, Grey Worldwide

(2.2) Craft [Art Direction] — BRONZE, Office, Grey Worldwide

Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products’ efficacy in. A good lock is a sure deterrent to break-ins. We use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in. The campaign was launched in April 2013, with posters being delivered and displayed at key distributor offices. As yet, sales results are yet to factor in. However, the campaign has received initial positive response from partners.

Title
Office

Client
Assa Abloy

Product/Service
Yale

Creative Director
David Sin, Phoecus Lee (Associate)

Art Director
Phoecus Lee, Tio

Copywriter
Low Pooi Yeng, Lee Weng Onn

Client Service
Seng. T, Lee Chiang Shun

Typographer
Tio

Photographer
Kong Chi Siong

Photography Studio
Studio 31

Production House
Studio 31

Production House Producer
Caryn Chan, Jeany Amir

Retoucher
Cy Chen, Mei Yin, Wai

Advertiser's Supervisor
Chew Ai Leng

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated