Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (2.2) Craft [Art Direction] — BRONZE, Yeti, Naga DDB

(2.2) Craft [Art Direction] — BRONZE, Yeti, Naga DDB

Nin Jiom Pei Pa Koa is a worldwide brand. We needed to heighten brand recall by re-introducing its position as the ideal health supplement for cough relief in a unique way. The campaign showcased dire situations where the characters are aided by their unrealistically kind opponents during their coughing fits. The impossibility of these scenarios summed up the idea - to relieve coughs, it’s best to rely on Nin Jiom instead of dumb luck. The campaign featured attention-grabbing illustrations which are on the inside of the packaging. A reflection of the fact that the remedy is inside Nin Jiom.

Title
Yeti

Client
Nin Jiom Medicine Manufactory (H.K.) Limited

Product/Service
Nin Jiom Pei Pa Koa Health Supplement

Creative Director
Theerapol Koomsorn, Alvin Teoh

Art Director
Hor Yew Pong, Theerapol Koomsorn

Copywriter
Jackson Mah, Lim Wee Ling, Edward Ong

Client Service
Karen Tan, Andrea Ma

Illustrator
Jacky Chin, Jack Wong, Lim Hui Cheng, Mah Ka Kin

Typographer
Jacky Chin, Mah Ka Kin, Jackson Mah

Photographer
David Lok, Quah Kwan Guan

Photography Studio
Studio DL

Print Producer
Louie Hoo

Color Separation
Dragonfly Designworks Sdn Bhd

Digital Imaging
Simon Ong

Digital Imaging
Sven Pang

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated