Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (2.2) Craft [Art Direction] — MERIT, Fish,Onion,Durian,Cigarette, Havas Worldwide

(2.2) Craft [Art Direction] — MERIT, Fish,Onion,Durian,Cigarette, Havas Worldwide

The Brief 
Air freshener purchases are often not purchased as part of the consumer’s regular grocery visit. Instead it is purchased ad hoc or during supplementary retail visits. The brief was to increase top of mind awareness of AirWick at point of purchase and to make it part of a regular grocery purchase cycle.

The Solution
Make AirWick relevant to the consumer’s regular grocery purchase.
• By being visible in the consumer’s primary purchase zone namely essentials and waiting area.
• By demonstrating AirWick’s efficacy in removing common odours encountered in the purchase of their groceries.

The Result
AirWick sales have seen steady increase in retail receipts matching the average household weekly grocery spend in the Klang Valley.

 

Title
Fish, Onion, Durian, Cigarette

Client
Reckitt Benckiser (Malaysia) Sdn Bhd

Product/Service
Air Care

Creative Director
Ng Heok Seong, Ezra Foo, Khor Kok Yang

Art Director
Khor Kok Yang, Ng Heok Seong

Copywriter
Ezra Foo

Designer
Desmond Phang, Vincent Chua Wai Joon

Client Service
Amelia Teoh

Illustrator
Khor Kok Yang, Desmond Phang, Vincent Chua Wai Joon

Photographer
Brandon Wong

Photography Studio
Addstudio Sdn Bhd

Print Producer
Danny Wong, Margaret Liew

Color Separation
Metro Engravers Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated