Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (2.4) Craft [Typography] — BRONZE, By the Hills & Lakes, Mega Advertising

(2.4) Craft [Typography] — BRONZE, By the Hills & Lakes, Mega Advertising

A blueprint is the foundation of a development.
For Jade Hills, its foundation is that of natural rolling hills and azure lakes.

To demonstrate how hills and lakes are the very foundation of Jade Hills
and how its homes are built around it, we created a blueprint made up of
2 Chinese words:

? = hill
? = water

The line '??????' which means 'home sits amidst hills and lakes' is subtly crafted
to be part of the blueprint.

It also shows that homes in Jade Hills come with lots and lots and lots of green and blue.


 

Title
By the Hills & Lakes

Client
Gamuda Land Sdn. Bhd.

Product/Service
Property - Jade Hills

Creative Director
Leister Yam

Art Director
Mun Siew Peng, Wayne Wang, Sim Yik Loong

Copywriter
Leister Yam

Client Service
Nicole Leong

Typographer
Mun Siew Peng, Wayne Wang, Sim Yik Loong

Agency Producer
Kitty Wan

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated