Kancil Awards

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HOME RESULTS: 2015 2014 (9.4.3) Cyber [Craft - Animation] — MERIT, Liquid+Metal Interactive Wall, Star Reacher Advertising

(9.4.3) Cyber [Craft - Animation] — MERIT, Liquid+Metal Interactive Wall, Star Reacher Advertising

An Immersive Interactive Experience

The Challenge
PETRONAS and Mercedes-AMG were about to take their partnership to the next level by developing their first car together: the A45 AMG. Looking at the two brands, one thing was clear. PETRONAS stood for liquid engineering at its finest, while Mercedes-AMG stood for everything there is to love about metal in motion. And that’s how Liquid and Metal in Action was born. But how do you tell the story of two iconic brands coming together in an engaging way?

The Solution
We asked people to put liquid and metal to work for themselves by setting up an interactive wall in our biggest shopping mall. Users were able to take a literal swipe at mixing the two elements together. Each attempt resulted in a different component of the carbeing formed. The launch of the wall was documented and the video was uploaded online, spurring people on to have a go.

The Result
Hoards of shoppers and tourists engaged physically with our campaign. In doing so, people from all walks of life and from all over the globe were now curious about what the rest of the liquid and metal story would entail.

Title
Liquid+Metal Interactive Wall

Client
Petronas

Product/Service
Petronas Motorsports

Internet URL
http://agencywork.com.my/liquidandmetalinaction/

Creative Director
Eric Cruz, Iska Hashim

Art Director
Heng Yik See, Chan Hock Liang

Copywriter
Leon Jala, Azeril Johari

Production House
Eye Believe

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated