Kancil Awards

The Malaysian Advertising Awards

Liew Sanyen

Liew Sanyen,
IF Interactive

Liew Sanyen, who prefers to be referred to as an Interactive Craftsman, specializes in multimedia design and digital installation. He is the co-founder and Creative Director of IF Interactive, a digital agency founded in 2002 in Kuala Lumpur, Malaysia. In this capacity, Sanyen has built for himself countless commendable portfolios. Some of his works are commercial projects such as online campaigns for Microsoft, Discovery International; interactive installations for KENT, Dunhill events; as well as independent research and Digital Art projects: ‘Shifting Nature’ and ‘Seconds Away’.

With ample experience and great passion in design, Sanyen has also been invited to speak and exhibit in local and international design conferences in Stuttgart, Helsinki, Singapore, Melbourne and New Zealand; as well as lecture in design colleges and universities in Malaysia. Last but not least, with his creative leadership, IF Interactive has successfully won over 40 awards in DMAM (Direct Marketing Association Malaysia), MC2 (Malaysia’s Creative Circle), Kancil Awards Malaysia, One Show Interactive, New York Festival and Webby Award. 



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