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HOME RESULTS: 2015 2014 (9.4.4) Cyber [Craft - Interface/Navigation] — MERIT, The Switch Story, IF Interactive

(9.4.4) Cyber [Craft - Interface/Navigation] — MERIT, The Switch Story, IF Interactive

The Switch Story

Our Mission
To showcase how the Samsung ATIV Smart PC Pro’s tablet/PC “switching” ability can help improve consumers’ lifestyles. To do so we Invite users to experience “The Switch Story” – “a day in the life” of Rachel and Shawn, two individuals with sophisticated lifestyles who own the Samsung ATIV Smart PC Pro.

How it Works?
Shawn and Rachel are each featured in two separate stories online, which interlink at the end. This is presented via interactive imagery and video. For the stories to progress, users interact with the two persons’ daily routines in the form of cinemagraphic narrative. This technique makes every scene come alive with vibrancy. Users also discover further product information about the Samsung ATIV Smart PC Pro – as its features are elegantly weaved into the storyline.

The Result
"The Switch Story" has successfully utilised the power of
interactive narrative to highlight more than just product
specs, captivating hearts and touching lives with the
Samsung ATIV Smart PC Pro.

Title
The Switch Story

Client
Samsung Malaysia

Product/Service
Electronics / Technology

Internet URL
http://whatif.net.my/awards2013/switchstory.php

Creative Director
Liew San Yen

Art Director
Alexander Cheah

Copywriter
Tan Pei Ru

Designer
Chow Kok Quin

Web Designer/Multimedia Designer
Alexander Cheah, Chow Kok Quin

Programmer
Lim Chuan Chin, Alex Kong

Client Service
Liew San Ling, Yap Joo Yee

Illustrator
Alexander Cheah, Chow Kok Quin

Photographer
Untold Images Sdn Bhd

Production House
Untold Images Sdn Bhd

32Production House Producer
Untold Images Sdn Bhd

Film Director
Untold Images Sdn Bhd

Cameraman
Untold Images Sdn Bhd

Director Of Photography
Untold Images Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated