Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (9.4.8) Cyber [Craft - Video] — MERIT, Wonderland, Star Reacher Advertising

(9.4.8) Cyber [Craft - Video] — MERIT, Wonderland, Star Reacher Advertising

The Brief
Show off the creative capabilities of the just launched Samsung Galaxy Note II and its new, unique stylus.

The Idea
We asked Malaysians who were jaded about their country, a question: "What makes Malaysia a wonderland?" We spared thoughts with a travelogue aired on TV and YouTube, then from print ads, lead them to the campaign's website Galaxy Wonderland where they submitted stories, doodles, photos and videos that told of what makes Malaysia, Malaysia. All of their ideas went on to inspire a digital Malaysian landscape - Galaxy Wonderland, a new song and music video, Home, and renewed love and appreciation for the country.

The Results

Title
Wonderland

Client
Samsung Electronics Malaysia

Product/Service
Samsung Galaxy Note II

Internet URL
http://www.agencywork.com.my/wonderland

Creative Director
Eric Cruz, Adam Chan

Art Director
Eric Cruz, Meeyee Foong, Joshua Lim, Hyrul Anuar

Copywriter
Kimberley Lau, Adam Chan

Designer
Meeyee Foong, Joshua Lim, Hyrul Anuar

Photographer
Zen Sekizawa

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated