The Take Five Challenge
To spread awareness of the Countryman's relaunch on Facebook and to invite potential MINI owners to the relaunch event.
While there are many MINI lovers on Facebook, only a small subset of them are potential owners. So how do we reach them with Facebook, if they're not even on Facebook?
Potential MINI owners do not engage in social media very much - but their subordinates do. So we reached out to the typically-young Facebook users to get through their bosses.
Get your boss to take a break so that you can take a break yourself!
MINI Take Five
BMW MINI Malaysia
Chin Weng Keong, Kelvin Wong, Cheah Pih Nyuk
Chan Yi Mun, Hor Yuen Kin
Web Designer/Multimedia Designer
Henry Lee, Ee Soon Seng
Chan Mun Tock, Julius Lee
Chin Sue Lynn