Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (9.6.4) Cyber [Viral Advertising - Social] — MERIT, MINI Take Five, Arachnid

(9.6.4) Cyber [Viral Advertising - Social] — MERIT, MINI Take Five, Arachnid

The Take Five Challenge

Task
To spread awareness of the Countryman's relaunch on Facebook and to invite potential MINI owners to the relaunch event.

Challenge
While there are many MINI lovers on Facebook, only a small subset of them are potential owners. So how do we reach them with Facebook, if they're not even on Facebook?

Strategy
Potential MINI owners do not engage in social media very much - but their subordinates do. So we reached out to the typically-young Facebook users to get through their bosses.

Idea
Get your boss to take a break so that you can take a break yourself!

Title
MINI Take Five

Client
BMW MINI Malaysia

Product/Service
Automotive

Internet URL
http://workdoneby.us/awards2013/take_five/

Creative Director
Chin Weng Keong, Kelvin Wong, Cheah Pih Nyuk

Art Director
Chan Yi Mun, Hor Yuen Kin

Copywriter
Vincent Chan
Web Designer/Multimedia Designer
Henry Lee, Ee Soon Seng

Programmer
Chan Mun Tock, Julius Lee

Client Service
Chin Sue Lynn

Illustrator
Vicnice Ng

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated