Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (4.1) Design [Brochures/Annual Reports/Calendars] — BRONZE, Dream Pixel Calendar, Naga DDB

(4.1) Design [Brochures/Annual Reports/Calendars] — BRONZE, Dream Pixel Calendar, Naga DDB

Challenge
Mach is a bank that targets the younger generation, GEN-Y who generally find it tough to save money. So as a bank, we felt the need to offer a helping hand. But how do we get them started and motivated to continue saving, especially when they're not ready for it? 

Solution
The answer to this issue was quite obvious — we'll motivate them with the same things that they're spending their money on. So we created a calendar that would get this group to save every month, for an entire yaer. For every month, the calendar was designed to repersent an intem of interest to them. Each day of the month is fitted with a clear pocket that money is to be slotted into. With each day saved, the visual of the item slowly comes into picture, helping them stay focused along the way. This calendar serves as a lead-in to the Dream Jar Savings Account, where it helps anyone put money aside for the things they've always dreamt about.

 

Title
Dream Pixel Calendar

Client
Mach by Hong Leong Bank

Product/Service
Dream Jar Savings Account

Creative Director
Theerapol Koomsorn

Art Director
Tan Yee Kiang, Mah Ka Kin

Copywriter
Azeril Johari, Chan Woei Hern

Designer
Mah Ka Kin, Tan Yee Kiang

Client Service
ST Lee Siow Tian, Elaine Giam, Lawrence Lim

Illustrator
Mah Ka Kin

Photographer
Hoch

Photography Studio
Add Studio Sdn Bhd

Print Producer
Louie Hoo, Kenny Lim

Color Separation
Dragonfly Designworks Sdn Bhd

Production House Producer
Jay Fong

Retoucher
Joseph Liu

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated