The Secret Book to Great Ideas
Is it possible to be more creative? Two planners, from two different parts of the world, decided they would democratise the creative process. Over coffee, over Skype and across different agency networks, they created a set of pithy methodologies and unusual approaches. Each one tested on real time advertising briefs with leading marketers and agency professionals. Each one refined and retested until it was impossible to improve them any further.Five years, five continents, and many remarkable campaigns later, these idea cards were put together in the form you now gaze upon.
But These are No Ordinary Idea Cards
They survived some of the world's harshest and most unforgiving idea-creating environments. They helped create iconic campaigns you may or may not recognise. Treat each card with respect. Use them well. Indeed, whether you're a student, lecturer, marketing executive, or somebody in the business of creating ideas, Think Things can help anyone ideate like a big ad agency.
Lau Su Lin
Edward Ong, Jeff Ooi
Lau Su Lin, Edward Ong
CP Ho, Koh Kim Hwa
Erika Lee, Walter Teoh, Lena Lim, Justine Yan
Moey Huey Ling
Pioneer Graphic Scanning