Kancil Awards

The Malaysian Advertising Awards

5.0 Innovative Media - Silver - Washing Machine Demo, BBDO

he Brief: To elevate Olympus above all camera brands by focusing on the unmatched waterproof and shockproof features of the u770SW.

Idea:
To dramatize both its waterproof and shockproof features, we placed the camera in a washing machine to be spun and knocked around. This demonstration would have worked as a recorded video. But the client and agency team wanted the element of reality. So the bold move was taken to do this demonstration at a major camera fair, in front of a live audience. Would it work?

Results: It was a success! The crowd was in disbelief when the camera still worked, even after taking such a beating. Client
Olympus (Malaysia) Sdn Bhd

Product

Olympus u770 SW

Title
Washing Machine Demo

Agency
BBDO Malaysia Sdn Bhd

Client Service
Caroline Tan

Creative Director
Ronald Ng/MUN

Copywriter
Ronald Ng/Kevin Le/Joanne Chow

Art Director

Kelvin Leong/Han Pei Lee

Print Producer
Dickson Teh

Production House
MFX

Agency Producer
Han Pei Lee

Production House Producer
Rosa Check

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.