Malaysians love the BPL with a passion. They're always looking for ways to take their passion to the next level.
Carlsberg saw this as an opportunity to leverage on their association as the official beer of the Barclays Premier League at point of sale beyond the usual POS collaterals.
We gave fans the Carlsberg-BPL Trophy 'experience'. With a redesigned Carlsberg Beer Tower that looked like the BPL trophy. Now every fan that calls for Carlsberg can cheer and celebrate with passion. With a beer and the BPL trophy in their hands.
Carlsberg Marketing Sdn Bhd
Ng Heok Seong, Ezra Foo
Andrew Lee, Elaine Lim, Damien Chong
Addstudio Sdn Bhd
Danny Wong, Margaret Liew
Metro Engravers Sdn Bhd