Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (4.2) Design [Packaging] — MERIT, Second Chance, BBDO

(4.2) Design [Packaging] — MERIT, Second Chance, BBDO

In conduction with World Environment Day, The Wrigley Company wanted us to come up with an educational campaign on the proper ways of gum disposal. But we had an idea that did more than just telling. We wanted people to act on it.

"Oops, I threw the foil away!"
Fact is, most people throw away the foil that comes with their gum. Their chewy treats then end up on bus seats, toilet doors, under tables and sometimes under our shoes.

So we decided to turn Wrigley's Doublemint Chewing Gum's outer wrapping into easy-to-tear off strips, doubling the chances for gum-lovers to dispose of their gum responsibly. This gave gum-lovers a second chance to help keep the environment clean.

Title
SECOND CHANCE

Client
WRIGLEY

Product/Service
DOUBLEMINT GUM

Creative Director
TAN CHEE KEONG

Art Director
CHIN KAI LOON

Copywriter
ALICIA HEW, ANDREA YAP

Designer
CHIN KAI LOON

Client Service
TIEH PUI YEN, KHOO LYN YEN

Photography Studio
WIZARD PHOTOGRAPHY

Print Producer
JACKIE CHONG

Color Separation
IMAGESCAN CREATIVE SDN BHD

ASSOCIATE CREATIVE DIRECTOR
ADAM CHAN, CARINA TEO

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated