Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (4.3) Design [Corporate & Brand Identity] — BRONZE, Parkamaya: The Rules Are Different Here, Grey Worldwide

(4.3) Design [Corporate & Brand Identity] — BRONZE, Parkamaya: The Rules Are Different Here, Grey Worldwide

Parkamaya is located within a shopping mall with no identity, no specific concept and no attraction to youths. To make Parkamaya a “to-go” destination for the target, we created Malaysia’s first-ever interpretation of Japanese trend culture. At its core is a brand DNA based on pixel, used to digitalise traditional Japaneseconcepts into edgier works of art. The Japanese kanji and anime artform were also used to represent different concepts within the store. Overnight, Parkamaya became the icon of edgy fashion trends and successfully spoke thesame fashion language as its target.

Title
Parkamaya: The Rules Are Different Here

Client
Parkamaya Sdn Bhd

Product/Service
Retail and Consumer Mechandise

Creative Director
David Sin

Art Director
Wendy Chiu, Look Chee Heng

Copywriter
Low Pooi Yeng, Tang Wai Hoong, Nick Gordon

Designer
Wendy Chiu, Allan Teo

Web Designer/Multimedia Designer
Wind Saw

Illustrator
Vince Low, Chang Siew Jiun

Typographer
Allan Teo

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated