Kancil Awards

The Malaysian Advertising Awards

5.0 Innovative Media - Silver - Paper Wedge, JWT

To play up Double A’s “Stronger paper” proposition, we created a giant paper wedge capable of propping up a building pillar – not unlike the little paper wedges used to stabiles tables with uneven legs. The wedge was fashioned out of PVC-coates zinc sheets and cut to fit around the pillar’s base.

Client
Double A International Network (M) Sdn Bhd

Product
Double A Paper

Title
Paper Wedge

Agency
JWT Kuala Lumpur

Client Service
Carmen Koo

Creative Director
Edwin Leong/Hasnah Mohd. Samidin

Copywriter
Daniel Kee/Jackson Mah/Hasnah Mohd. Samidin

Art Director
Simon Chew Han Soon/Karen Wong/Richard Chin

Designer
Richard Chin

Illustrator
Twinson (Studio Rom)

Photographer
Justin Ngiam (Studio Rom)

Print Producer
Leslie Chong

Color Separation
Pioneer Graphic Scanning Sdn Bhd

Others
Cindy Ng (Client)/KB Colour Image Sdn Bhd (Supplier)

 

 

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