Kancil Awards

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HOME RESULTS: 2015 2014 (4.4) Design [Open - Includes POS/Poster] — BRONZE, Sim-ple, BBDO

(4.4) Design [Open - Includes POS/Poster] — BRONZE, Sim-ple, BBDO

"We're launching our new rewards programme. Help us design the loyalty card." -U Mobile

The solution was simple.

It's common for SIM carriers to be discarded after the SIM card has been taken out. But why let something already in the customer's hands go to waste? We transformed the U Mobile SIM carrier into a fully functional loyalty card, complete with a magnetic strip for members to swipe for points.

By giving the SIM carrier a new purpose, the U Card is more likely to end up in the customer's wallet than the trash. 
Lesser distribution costs. Lesser materials. Lesser waste.

Title
SIM-PLE

Client
U MOBILE

Product/Service
U CARD

Creative Director
TAN CHEE KEONG

Art Director
BBDO PROXIMITY

Copywriter
U MOBILE

Designer
MIIMO LEONG, FERHAN FAIDZAN

Client Service
JOHN TEOH, KELSEY RABINDRAN

Photography Studio
WIZARD PHOTOGRAPHY

Print Producer
JACKIE CHONG

Color Separation
IMAGESCAN CREATIVE SDN BHD

ASSOCIATE CREATIVE DIRECTOR
ADAM CHAN, CARINA TEO

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated