Angpows are red packet containing cash gift usually presented during Chinese New Year. For the Year of Snakes, our agencies turn angpows from flat, disposable packet into a demonstration of depth, dimensionality and creative possibilities. Each angpows was perforated so that lifting the flap also allows it to be unraveled. The angpows then becomes a stylised snake than can be manipulated, display or used in a rich variety of ways.
Alpha 245 Communications Sdn Bhd
Nicholas Soh, Theresa Tsang
Lim Ying Ling