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The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (4.4) Design [Open - Includes POS/Poster] — MERIT, Unravelling Possibilities, Alpha 245

(4.4) Design [Open - Includes POS/Poster] — MERIT, Unravelling Possibilities, Alpha 245

Angpows are red packet containing cash gift usually presented during Chinese New Year. For the Year of Snakes, our agencies turn angpows from flat, disposable packet into a demonstration of depth, dimensionality and creative possibilities. Each angpows was perforated so that lifting the flap also allows it to be unraveled. The angpows then becomes a stylised snake than can be manipulated, display or used in a rich variety of ways.

Title
Unravelling Possibilities

Client
Alpha 245 Communications Sdn Bhd

Product/Service
Advertising

Creative Director
Theresa Tsang

Art Director
Nicholas Soh, Theresa Tsang

Copywriter
Lim Ying Ling

Designer
Nicholas Soh

Illustrator
Nicholas Soh

Studio Manager
Shara Goh

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated