Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (5.1) Direct/Promo/Activation [Direct - Single] — SILVER, Lollipop Lure, TBWA Kuala Lumpur

(5.1) Direct/Promo/Activation [Direct - Single] — SILVER, Lollipop Lure, TBWA Kuala Lumpur

The Brief
Last year, 4,804 kids have gone missing in Malaysia, roughly averaging at 3 per day. Kidproof Southeast Asia wanted to embark on a public service exercise to educate parents to watch their kids more carefully.

The Idea
People take notice when it becomes their problem. To ensure parents take notice of the missing kids issue more seriously, we gave them a scare. A man was hired to play a predator and he went around in malls giving lollipops to unattended kids. When the parents found out that their kids took lollipops from a stranger, they realised just how close they came to losing their kids.

The Result
The campaign was a success and it was recorded on film and seeded in the social media. The impact was tremendous and it got the attention of bloggers and netizens who spread it far and wide. Visits to Kidproof's Facebook page rose by 60%.

Lollipop Lure

Kidproof South East Asia

Kidproof South East Asia

Internet URL

Creative Director
Saad Hussein, Chow Kok Keong

Art Director
Chow Kok Keong, Loo Kok Seng

Tan Jit Seng

Client Service
Aaron Cowie, Loh Mun Yee, Jordan Chua

Production House
Flier Production

Agency Producer
Stephanie Ooi, Cheng Feng Mey

Production House Producer
Chan Kok Leong

Film Director
Dann Chng, Chow Kok Keong

Director Of Photography
Rocky Pillay, Wong Sai Meng, Desmond Heng

Canang Studio

Post Production House


Results: 2015

Golden Kancil

Kucing Happy, Fishermen Integrated

Kancil For Good

Sama-Sama, Fishermen Integrated

Advertiser of the Year


Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,

Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia

gold-evereadybookofplayEveready Book Of Play,

gold-kuchinghappyKucing Happy,
Fishermen Integrated

Fishermen Integrated