Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (5.2) Direct/Promo/Activation [Direct - Campaign] — MERIT, Portable Birdhouses, Rapp

(5.2) Direct/Promo/Activation [Direct - Campaign] — MERIT, Portable Birdhouses, Rapp

Brief
Malaysian Nature Society, the oldest environmental NGO in the country, wanted to raise funds for their conservation work. Their continuing mission: To know nature, value nature and act for nature. Whenever nature exists.

Insight
Rapid urbanisation is painting our cities greyer every day. As a result, many people have lost touch with nature.

Strategy
Remind audiences of the beauty of wildlife in the domestic environment.

Execution
We created a series of flat-packed DMs containing actual, live-able birdhouses. The DMs were sent to selected audiencesL Restaurant owners, small business owners and schools. Each DM listed the reasons city folks should encourage nature appreciation in the city.

Title
Portable Birdhouses

Client
Malaysian Nature Society

Product/Service
Malaysian Nature Society

Creative Director
Edward Ong, Jeff Ooi

Art Director
Wang Soo Fun, Gooi Siew Sear, Shieko, Walter Teoh, Jeff Ooi

Copywriter
Samantha Hepburn, Edward Ong

Designer
Gooi Siew Sear, Wang Soo Fun

Client Service
Syakirah Mazrah

Illustrator
Wang Soo Fun, Walter Teoh

Photographer
Tak

Photography Studio
Add Studio Sdn Bhd

Print Producer
Moey Huey Ling

Color Separation
Pioneer Graphic Scanning

Printer
Percetakan Four Colours Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated