Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (5.3) Direct/Promo/Activation [Best Promotion Idea] — MERIT, Love Jackets, Y&R Malaysia

(5.3) Direct/Promo/Activation [Best Promotion Idea] — MERIT, Love Jackets, Y&R Malaysia

Our client wanted to increase sales during the Valentine's Day period at one of their regular road shows featuring the latest Vespa range. Since romance was in the air, Vespa decided to give an extra incentive to potential buyers - every customer who makes a down payment on a new 2013 Vespa will receive a special edition Love Jacket. Designed to help men in their romantic endeavours, these jackets have strategically placed pockets, so every woman pillion rider won't be able to resist putting their arms around our riders.

Title
Love Jackets

Client
Naza Premira Sdn Bhd

Product/Service
Vespa

Creative Director
Gigi Lee, Joshua Tay

Art Director
Law Kok Yew, Joshua Tay, Gigi Lee

Copywriter
Su-Yin Chong

Designer
Law Kok Yew, Lim Dao Wen

Client Service
Aina Fahmi, Lisa Hezila


Typographer
Law Kok Yew

Print Producer
TL Tan

Color Separation
Far East Offset & Engraving Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated