Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (5.4) Direct/Promo/Activation [Best Activation Idea] — MERIT, Manglish Cans, Ogilvy & Mather

(5.4) Direct/Promo/Activation [Best Activation Idea] — MERIT, Manglish Cans, Ogilvy & Mather

So what if Coca-Cola is a global pop culture icon? The brand was still not top of mind for young Malaysians as they have their own way of life that includes many other beverage choices. To re-connect with these youths, we turned this American into a Malaysian - Coca-Cola MANGLISH CANS - special edition cans hashtagged with Manglish (Malaysian English) words young Malaysians use to address their friends and express happiness.

Manglish = Malaysian English
#Syoknya (Nice/Delicious/Satisfying)
#Bestgiler (Insanely good)
#Beb (Babe)
#Lenglui ("Pretty girl" in Cantonese)
#Macha (Slang for "friend" or "bro" in Tamil)
#Fuyoh (Wow!/Awesome!)
#Terrernya (Amazing/Very impressive)

Title
MANGLISH CANS

Client
THE COCA-COLA COMPANY

Product/Service
COCA-COLA

Art Director
Ewan Yap, Fong Wei Kit

Copywriter
Kay Chin

Designer
Sophia Leong

Client Service
Cindy Lim, PohLin Tan, Tammy Tan, Alvina Kong, Sandra Chong

Photographer
Ho Ming Yeo

Photography Studio
Untold Images

Print Producer
Mandy Lee

Color Separation
Redworks

Production House
Glassfin

Agency Producer
Loo Seng Tuck, Eric Yan, Jennafinz Goonting

Production House Producer
Sivagamy

Other
Mahesh Neelakantan, Kenny Loh

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated