Kancil Awards

The Malaysian Advertising Awards

7.1 Packaging - Bronze - Mooncake Checkers, JWT

Commercialisation of the traditional Mooncake, or Mid-Autunm Festival has seen the rise of mooncake manufacturers in the marked and a plethora of mass produced, generic looking mooncakes. The challenge was to ensure that while Silverbird continues the age old tradition of sending Mooncake Greetings, it does so without being drowned in a sea of lookalikes.

Category
Packaging

Client
Stanson Marketing Sdn Bhd

Product
Corporate Gift

Title
Mooncake Checkers

Agency
JWT Kuala Lumpur

Client Service
Nicole Tan/Leon Tang/Lian Ju Han

Creative Director
Edwin Leong/Richard Chin/Hasnah Mohd. Samidin

Copywriter
Jackson Mah

Art Director
Carina Teo

Designer
Carina Teo/Jackson Mah

Print Producer
Leslie Chong

Color Separation
Pioneer Graphic Scanning Sdn Bhd

Others
Tan Min Yee/Angeline Lim (Client)

 

 

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