Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (10.3) Mobile [Mobile Application] — MERIT, Rexona Move, Lowe and Partners

(10.3) Mobile [Mobile Application] — MERIT, Rexona Move, Lowe and Partners

Rexona Move is an integrated cross-platform campaign that formed a virtual relay race that ran the length of Malaysia. Participants merely needed to download an app, and their movements would be recorded via geolocation on their smartphone. Additionally, a motion capture programme was hosted the microsite that allowed people to record their movements at home as well. The movements would be counted in kilometres, and eventually converted into donations for underprivileged children, once the target was met. To date, that target has been met many times over.

Title
Rexona Move

Client
Unilever

Product/Service
Rexona

Internet URL 
http://rexonamove.com.my/

Creative Director
Brandie Tan

Art Director
Gelo Lico, Adrian Ng, Brandie Tan

Copywriter
Ramanjit Singh Gulati, Alexis Fernandez, Christie Herman, Eddy Nazarullah

Web Designer/Multimedia Designer
Helmi Ismail, Toh

Programmer
Alphapod

Client Service
Choo Lee Lee, Lauren Ng, April Chew

Print Producer
Eddy Lee

Production House
Prs Films

Agency Producer
Noelle Goh

Production House Producer
S.t Fah

Film Director
Fadzly Tajuddin

Cameraman
Mallory Lee, Max Lee

Music
Add Audio

Other
Ho Woei Lim - Animator, Lisa Chong- Creative Services

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated