Kancil Awards

The Malaysian Advertising Awards

11.2 Copywriting in Bahasa Malaysia - Merit - The Un-Corporate Gift, Ogilvy

Why do corporate gifts have to look corporate? In commissioning this art piece, Maxis took the novel approach of marrying tradition with intrigue for a unique gift that would be presented to VIPs, partners and clients during milestone events. It reads; Sesat di hujung jalan, balik ke pangkai jalan. Biar putus jalan, jangan putus hubungan. Maxis.This proverb, written in poetic language, is carved out from stone in an ancient and angular script form of the oldest Arabic calligraphic style.

Client
Malaysian Mobile Services Sdn Bhd

Title
The Un-Corporate Gift

Agency
Ogilvy Malaysia

Client Service
Sharina Ismail

Creative Director

Daniel Comar

Copywriter
Yusof Osman

Designer
Ngow Fei Fei

Illustrator
Ngow Fei Fei

Typographer

Ngow Fei Fei

Art Director
Ngow Fei Fei

Artist

Abdul Rashid bin Omar

 

 

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