- It’s a case of David versus Goliath. With giants like McDonald’s and Burger King who spend an average of $20 million on marketing, how can BurgerLab, a single outlet burger restaurant, compete with a budget of zero?
- To prevent BurgerLab’s customers from choosing McDonald’s when they felt like having a burger, we developed the ‘Facebook Phone Caller ID Hijack’. Every time someone called McDonald’s delivery service, a message from BurgerLab would appear on the customer’s phone.
How It Worked
- All we had to do was add McDonald’s delivery service phone number to BurgerLab’s Facebook contact. When Burger Lab’s 30,000 Facebook fans synched their Facebook contacts with their phones, it would automatically detect McDonald’s delivery service phone number as BurgerLab’s contact. Now, when someone calls McDonald’s, the caller ID on the phone would appear as BurgerLab. That’s how we intercepted all calls to McDonald’s with BurgerLab’s messages.
Facebook Caller ID Hijack
Rupert England, Raymond Ng
Eric Leong, Maharis Azman, Steve Ooi, Richard Chin, Raymond Ng
Web Designer/Multimedia Designer
Eric Leong, Maharis Azman
Bernice Chan, Lynette Sandhu