Kancil Awards

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HOME RESULTS: 2015 2014 (10.5) Mobile [Messaging Campaigns] — MERIT, Facebook Caller ID Hijack, Draftfcb

(10.5) Mobile [Messaging Campaigns] — MERIT, Facebook Caller ID Hijack, Draftfcb

Challenge
- It’s a case of David versus Goliath. With giants like McDonald’s and Burger King who spend an average of $20 million on marketing, how can BurgerLab, a single outlet burger restaurant, compete with a budget of zero?

Idea
- To prevent BurgerLab’s customers from choosing McDonald’s when they felt like having a burger, we developed the ‘Facebook Phone Caller ID Hijack’. Every time someone called McDonald’s delivery service, a message from BurgerLab would appear on the customer’s phone.

How It Worked
- All we had to do was add McDonald’s delivery service phone number to BurgerLab’s Facebook contact. When Burger Lab’s 30,000 Facebook fans synched their Facebook contacts with their phones, it would automatically detect McDonald’s delivery service phone number as BurgerLab’s contact. Now, when someone calls McDonald’s, the caller ID on the phone would appear as BurgerLab. That’s how we intercepted all calls to McDonald’s with BurgerLab’s messages.


Title
Facebook Caller ID Hijack

Client
myBurgerLab

Product/Service
myBurgerLab

Internet URL
www.workforentry.net/burgerlab

Creative Director
Rupert England, Raymond Ng

Art Director
Eric Leong, Maharis Azman, Steve Ooi, Richard Chin, Raymond Ng


Web Designer/Multimedia Designer
Eric Leong, Maharis Azman

Client Service
Bernice Chan, Lynette Sandhu

Agency Producer
T. Kalithasan

 

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated