Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (6.1) Radio [Broadcast - Single] — BRONZE, Master Chef, Astro Radio

(6.1) Radio [Broadcast - Single] — BRONZE, Master Chef, Astro Radio

FVO: Hmm, it’s sooooooo delicious!!!
ANNR: Just the expression on your cousin’s face alone tells you that your very own creation – the Musang King Durian Salad, has found its fervent admirer! With such a big pat on your back, you begin to feel the fire in your belly as you wash the dishes. Soon, your friends and relatives will hear about your secret recipe. Soon, you will open a salad bar. Soon, you will get newspaper and TV interviews. Soon, you will host your own cooking show on TV. And soon, you will be invited to be on the judges panel alongside 5-star Michelin cooks! Ahem, you’ll have to perfect your English and start learning French. You’ll need to hire an au pair to babysit your kids, cook for them and wash their clothes. You’ll also require your own PA to arrange your appointments, and… you’ll need to wear designer sunglasses when you walk down the street. Suddenly, you get a call from your cousin: Dear, the salad dressing that you used is amazing! Where did you get it from??? “What? Is it down to just the dressing that made the salad so delicious???” Don’t be disappointed. The fire in our bellies is just like the flame from an Alladdin lighter. It can be put out, but it can also be ignited with a gentle roll of your thumb. Alladdin lighters, if there’s fire, there’s hope.

Title
Master Chef

Client
DKSH Malaysia

Product/Service
Alladdin Lighter

Creative Director
Hoe Kai Yew

Copywriter
Hoe Kai Yew

Client Service
Zech Pharamond

Production House
Astro Radio

Agency Producer
Hoe Kai Yew

Production House Producer
Jimmy Chua

Announcer
Tan Chuan Hui, Nicole Chong Siow Theen

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated