Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (6.1) Radio [Broadcast - Single] — BRONZE, Chuckde Subway (BM), People 'n Rich

(6.1) Radio [Broadcast - Single] — BRONZE, Chuckde Subway (BM), People 'n Rich

In staying consistent with last year’s concept of an Indian “flavour” (South Indian) for this one-month-only promotion, this year we are using a Northern Indian rhythm and tune – the Bhangra. The most important message that we want the listener to take away from this ad is that the “Subway Chicken Tandoori is back in town”. Using vocally-produced background percussion and vocals, the jingle uses a catchy Bhangra-like tune to create a fun and memorable sound whose message is undeniable. The fact that people were asking for the lyrics to be posted on online social media sites attests to the success of this jingle. We believe advertising should primarily communicate a necessary or relevant message of the brand, product or both. But if it can do this effectively by cutting sharply through the clutter and making that one sound that arrests the attention strongly enough to create interest, then, and only then, would the advertisement have fully and successfully performed its function.

Title
Chuckde Subway (BM)

Client
Subway Malaysia

Product/Service
Sandwich

Internet URL
www.subway.com

Creative Director
Alex Sum, Yim Mei Choo

Copywriter
Sara G

Client Service
Victor Chen, Sueway Tan

Production House
Incognito Sdn Bhd

Agency Producer
Evelyn Soo

Production House Producer
Pauline Bok

Music
Sara G

Vocalist
Sara G

Announcer
Sara G

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated