Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (6.2) Radio [Broadcast - Campaign] — BRONZE, Chuckde Subway, People 'n Rich

(6.2) Radio [Broadcast - Campaign] — BRONZE, Chuckde Subway, People 'n Rich

BM

English

Mandarin

Last year, the Subway Chicken Tandoori radio jingle used a Southern Indian percussion rhythm and tune to introduce the sandwich to Malaysians. Its tune and light humour was an instant hit. There were even people writing out the lyrics of the ad and comparing notes on their online social media pages. The Tandoori chicken sandwiches sold out. This year, in keeping with the Indian “flavour” of the one-month-only promotion, we are using a Northern Indian rhythm and tune – the Bhangra. And this time, it’s a campaign as there are English, Malay and Mandarin versions of the jingle. The catchphrase in the Malay version “Satu kali makan, dua kali mau” caught on well and as for the Mandarin version, it’s the high-pitched singing in Mandarin by an Indian (who obviously doesn’t speak the language), complete with heavy Indian accent and all. The public response has been very positive. The concept of this ad has been carefully preserved to maintain the same tone and manner as employed in last year’s jingle. Due to the overwhelming response in 2012, this year, we have expanded it to a campaign on radio. And within the first week of airing, there were already requests on social media sites for downloading all three versions for 2013.


Title
Chuckde Subway

Client
Subway Malaysia

Product/Service
Sandwich

Creative Director
Alex Sum, Yim Mei Choo

Copywriter
Sara G

Client Service
Victor Chen, Sueway Tan

Production House
Incognito Sdn Bhd

Agency Producer
Evelyn Soo

Production House Producer
Pauline Bok

Music
Sara G

Vocalist
Sara G

Announcer
Sara G

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated