Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (6.2) Radio [Broadcast - Campaign] — MERIT, Closer, Star Reacher Advertising

(6.2) Radio [Broadcast - Campaign] — MERIT, Closer, Star Reacher Advertising

EARTHQUAKE

The following radio spot is designed such that we hear one character’s voice through the left speaker and the other through the right - until a point in the story where the voices meet up.

SPEAKER LEFT : I’m surfing the net…
SPEAKER RIGHT: We’re driving out for lunch.
SPEAKER LEFT : My desktop monitor is rattling.
SPEAKER RIGHT : We’re about to finish our meal.
SPEAKER LEFT : Now my house is shaking…
SPEAKER RIGHT: We’re walking out from the cafe.
SPEAKER LEFT : I’m holding on to the sides of the walls…
SPEAKER RIGHT: We’re driving back to the office.
SPEAKER LEFT : My house is still shaking violently...
SPEAKER RIGHT: We just got a call about Sumatera’s earthquake.
SPEAKER LEFT : I’m crawling out from my room.
SPEAKER RIGHT: We’re getting ready with the necessary aid.
SPEAKER LEFT : There’s furniture falling on me…
SPEAKER RIGHT: We departing for Sumatera.
SPEAKER LEFT : I’m being pulled out from the rubble…
SPEAKER RIGHT: We’re landing at the nearest airport.
SPEAKER LEFT : I desperately need treatment.
SPEAKER RIGHT: We are heading to the disaster zone.
CENTER: I’m/ we’re at the temporary shelter…

CENTER: Where we treat her injuries… and her name is Ika.
CENTER: Your donation brings us closer, and directly, to disaster victims…
When immediate relief is crucial to save lives. Log on to mercy.org.my
to donate.


FLOOD

-To be appears in the middle before the spot start-
The sound is designed such that we hear one character’s voice through the left speaker and the other through the right until a point in the story that allows for stereo to be resumed.

SPEAKER LEFT: I’m lying on my bed…
SPEAKER RIGHT: We’re having a futsal friendly match.
SPEAKER LEFT: I can hear the rain pouring outside…
SPEAKER RIGHT: We lost 2 – 4 in the third match.
SPEAKER LEFT: The river bank is breaking …
SPEAKER RIGHT: We’re at home sleeping.
SPEAKER LEFT: The water rising so fast.
SPEAKER RIGHT: We just got a call about Terengganu’s big flood.
SPEAKER LEFT: I… I wrestle through the flood with my family.
SPEAKER RIGHT: We discuss about the relief effort.
SPEAKER LEFT: The current is so strong
SPEAKER RIGHT: We packing the necessary aid.
SPEAKER LEFT: I’m bringing my family to the roof.
SPEAKER RIGHT: We’re off to Terengganu.
SPEAKER LEFT: I can’t wait any longer.
SPEAKER RIGHT: We are heading to the worst hit area.
SPEAKER LEFT: I’m swimming to get help.
CENTER: I’m/ we’re arriving at the temporary relief
center…

CENTER: Where we provide medical aid to his family… and his name is Wan
Zainal.

CENTER: Your donation brings us closer, and directly, to disaster victims…
When immediate relief is crucial to save lives. Log on to mercy.org.my
to donate.


WAR

-To be appears in the middle before the spot start-
The sound is designed such that we hear one character’s voice through the left speaker and the other through the right until a point in the story that allows for stereo to be resumed.

SPEAKER LEFT: I’m sitting outside my house.
SPEAKER RIGHT: We’re working in the office.
SPEAKER LEFT: I hear a rumbling sound from afar
SPEAKER RIGHT: We’re settling the budget issues
SPEAKER LEFT: The fierce gun battle is erupting
SPEAKER RIGHT: We’re going out for a drink.
SPEAKER LEFT: I see explosions everywhere.
SPEAKER RIGHT: And then we got a call about chaos in Darfur.
SPEAKER LEFT: I‘m carrying my injured friends
SPEAKER RIGHT: We’re departing for Darfur with medical aid.
SPEAKER LEFT: I’m driving away from the war zone.
SPEAKER RIGHT: We’re landing at the nearest airport.
SPEAKER LEFT: I’m searching for a safe place.
SPEAKER RIGHT: We’re travelling to the relief centre with medical aid
SPEAKER LEFT: My friend’s losing a lot of blood.
CENTER: I’m/ we’re here at the relief center…
CENTER: Where we treat his friend’s injuries… and his name is Hussien.

CENTER: Your donation brings us closer, and directly, to disaster victims…
When immediate relief is crucial to save lives. Log on to mercy.org.my
to donate.


 

Title
Closer

Client
Mercy Malaysia

Product/Service
Fundraising

Creative Director
Eric Cruz, Iska Hashim

Copywriter
Zaidee Zainal

Client Service
Jovian Lee

Production House
Stellar Sound Sdn Bhd

Agency Producer
Irina

Production House Producer
Davern Koh

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated