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HOME RESULTS: 2015 2014 (11.1) Vernacular Campaign - Bahasa Malaysia and Chinese [Best Idea - Single] — BRONZE, Say I Love You This Chinese New Year, Naga DDB

(11.1) Vernacular Campaign - Bahasa Malaysia and Chinese [Best Idea - Single] — BRONZE, Say I Love You This Chinese New Year, Naga DDB

Filial piety in the Malaysian Chinese society is very strong. But the problem is feelings of love are seldom or never expressed verbally. Many children find it awkward and grow up never once saying ‘I love you’ to their parents. Likewise parents to children. In conjunction with Chinese New Year, Naga DDB decided that it was time they help bridge the gap and foster a closer bond between parents and children. Thus came about Project Ai Le You which in Chinese means love, happiness, music and journey. We invited children to express their feelings to their parents in letters - words which they find hard to say face-to-face. The messages were then turned into songs. An entourage of singers and musicians then travelled across the country on a road trip to pay the unsuspecting parents a surprise visit and to express the children’s long-kept feelings of love in song. What started off as a simple insight turned into unforgettable road trip as the families spoke about their relationships, struggles and their appreciation for one another. A video was then presented as a reminder to verbalise our feelings to our parents and to cherish every moment spent with them. Soundtrack: The music and lyrics for the songs were composed and written internally for the sole purpose of the project.

Say I Love You This Chinese New Year

Naga DDB

Chinese New Year Greetings

Internet URL

Creative Director
Alvin Teoh

Art Director1 : Chong Khong Lum

Alvin Teo, Raphael Ang, Jackson Mah, Charlotte Lam

Client Service
Gyn Gan, Chong Jia Ling, Chris Chan

Production House 
Effectory Music

Agency Producer
Sharon De Silva/Chris Lau

Production House Producer
Tan Chee Meng

Film Director
Tan Chee Meng, Alvin Teoh

Tan Chee Meng, Eugene Chin, Lim Min Tze

Director Of Photography
Tan Chee Meng

Lim Min Tze/Tan Chee Meng

Chong Jia Ling

Alvin Teoh

Raphael Ang, Charlotte Lam


Results: 2015

Golden Kancil

Kucing Happy, Fishermen Integrated

Kancil For Good

Sama-Sama, Fishermen Integrated

Advertiser of the Year


Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,

Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia

gold-evereadybookofplayEveready Book Of Play,

gold-kuchinghappyKucing Happy,
Fishermen Integrated

Fishermen Integrated