Kancil Awards

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HOME RESULTS: 2015 2014 (11.1) Vernacular Campaign - Bahasa Malaysia and Chinese [Best Idea - Single] — MERIT, Ka Fan, Integrated Strategic Communications

(11.1) Vernacular Campaign - Bahasa Malaysia and Chinese [Best Idea - Single] — MERIT, Ka Fan, Integrated Strategic Communications

BERNAS and its group of companies are involved in the procurement and processing of paddy; as well as the importation, warehousing, distribution and marketing of rice, which is a staple across all cultures, in Malaysia. For Chinese New Year, BERNAS aired a 90-second TV spot titled “Ka Fan”, which means “add rice” or “have more rice” in Cantonese. It's based on the insight that when our elders tell us to have more rice, they actually want us to spend more time with them. No matter how big or small our families are, it is important to share quality time and make priceless memories with them. It's not so much about the feast, but more about the precious time we spend together with our families.


Title
Ka Fan

Client
Padiberas Nasional Berhad

Product/Service
BERNAS Corporate

Creative Director
Paul Lingan, Kit Hor

Art Director
Sam Siong Wee

Copywriter
A.K. Heng, Paul Lingan, Ho Yu Hang, Sam Siong Wee

Client Service
Nurul Othman

Production House
Reservoir

Production House Producer
Ryan Khoo

Film Director
Ho Yu Hang

Director Of Photography
Jordan Chiam

Music
Fuse

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated