Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (11.4) Vernacular Campaigns - Bahasa Malaysia and Chinese [Best Copy - Campaign] — MERIT, Fire In Your Belly, Astro Radio

(11.4) Vernacular Campaigns - Bahasa Malaysia and Chinese [Best Copy - Campaign] — MERIT, Fire In Your Belly, Astro Radio

Billionaire Motivational Speaker: You can do it!

Anncr: After you heard the success story, you felt highly-motivated! Your chest puffed up, there’s fire in your belly. You guys started hugging each other, giving each other hi-fives… it even struck a chord with you that you shed a tear. And from that moment on, you will remind yourself that you are no longer a little bird, but an eagle… ready to fly high! One year later you will become a CEO, you will have your own brand. Two years later, you will on the cover of a business magazine. Five years later, your company will be public listed, and you will take over some local companies, including your current company... that’s for sure, for the constant suffering they’re putting you through. That night, while you were having a drink with your buddy to discuss about your future plans, you saw the motivational speaker sitting at the corner, what a coincidence! So you went over to have a chat with him. After a long conversation, the man asked: Hey bro, is it convenient for you to lend me 5,000 Ringgit? All at once, your whole world began to crumble. Don’t be disappointed. The fire in our bellies is just like the flame from an Alladdin lighter. It can be put out, but it can also be ignited with a gentle roll of your thumb. Alladdin lighters, if there’s fire, there’s hope.

Superstar

MVO: Miss, would you be interested to appear in our TVC?

ANNR: No matter how low a profile you keep, your beauty will still be discovered by those with great taste. You being approached on the street means it is your destiny to become famous. Now you can feel the fire burning in your belly. You will become popular! Soon, you will have your own fan page. You will become an ambassador in advertising campaigns, you will become an actress in a Hong Kong TV series, you will act in Hollywood movies, you will walk on the red carpet, you will attend international awards, and of course you will marry a famous guy and adopt some orphans from Africa. So you go for facial treatments, you apply moisturizing lotion, sun block, whitening cream, anti-ageing cream, and you try to avoid the radiation from your laptop. You avoid eating oily food, you say no to desserts, you go for a Paleo diet, and of course you have to give up your favorite soft-shell crab spaghetti . On the shooting day, before you have the chance to face the camera, the director says: Cut! That’s a good take! What?! You’re just an extra??? Don’t be disappointed. The fire in our bellies is just like the flame from an Alladdin lighter. It can be put out, but it can also be ignited with a gentle roll of your thumb. Alladdin lighters, if there’s fire, there’s hope.

Master Chef

FVO: Hmm, it’s sooooooo delicious!!!

ANNR: Just the expression on your cousin’s face alone tells you that your very own creation – the Musang King Durian Salad, has found its fervent admirer! With such a big pat on your back, you begin to feel the fire in your belly as you wash the dishes. Soon, your friends and relatives will hear about your secret recipe. Soon, you will open a salad bar. Soon, you will get newspaper and TV interviews. Soon, you will host your own cooking show on TV. And soon, you will be invited to be on the judges panel alongside 5-star Michelin cooks! Ahem, you’ll have to perfect your English and start learning French. You’ll need to hire an au pair to babysit your kids, cook for them and wash their clothes. You’ll also require your own PA to arrange your appointments, and… you’ll need to wear designer sunglasses when you walk down the street. Suddenly, you get a call from your cousin: Dear, the salad dressing that you used is amazing! Where did you get it from??? “What? Is it down to just the dressing that made the salad so delicious???” Don’t be disappointed. The fire in our bellies is just like the flame from an Alladdin lighter. It can be put out, but it can also be ignited with a gentle roll of your thumb. Alladdin lighters, if there’s fire, there’s hope.

Title
Fire In Your Belly

Client
DKSH Malaysia

Product/Service
Alladdin Lighter

Creative Director
Hoe Kai Yew

Copywriter
Hoe Kai Yew

Client Service
Zech Pharamond

Production House
Astro Radio

Agency Producer
Hoe Kai Yew

Production House Producer
Jimmy Chua

Announcer
Tan Chuan Hui, Joshua Johan, Lee Chun Pong, Nicole Chong

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated