Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (11.4) Vernacular Campaigns - Bahasa Malaysia and Chinese [Best Copy - Campaign] — MERIT, KKM Placards, Naga DDB

(11.4) Vernacular Campaigns - Bahasa Malaysia and Chinese [Best Copy - Campaign] — MERIT, KKM Placards, Naga DDB

Spreading the Message of Interracial Friendship and Unity

Kita Kawan Mah (Hey, We're Buddies) was born in the aftermath of Malaysia's 13th General Elections, where racial tension was at an all time high. It was a period where hate-filled posts on social media sites, calling for the spilling of blood, was spreading like wildfire. And many Malaysians feared the reoccurrence of the 1969 racial riots of May 13.

We responded by creating a multi-racial community that would promote interracial friendship on-ground and online in the hopes of changing the conversation from racism and hate to friendship and hope.

We started by crafting messages of interracial friendship and unity on placards and hit the streets with them. We then took pictures and posted them on Kita Kawan Mah's Facebook page where we received thousands and thousands of likes, positive comments and shares.

Title
KKM Placards

Client
Malaysia

Product/Service
Public Service Campaign

Creative Director
Alvin Teoh, Alex Wong

Art Director
Zarak M. Zain, Najman Syah, Adeline Chew

Copywriter
Farid Ajlan, Ashraf Sheh, Hisham Idris, Jenatun, Firdaus Nadzir

Print Producer
Tricia Lee/Kenny Lim

Color Separation
Dragonfly Designworks Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated