Kancil Awards

The Malaysian Advertising Awards

(7.1) Craft for Cyber & Mobile [Animation, Graphic Design & Illustration] - MERIT, Lexus Chronicles, Arachnid

Brief 
Recruit young male aspirers for the Lexus Facebook Fan Page.

 

Solution 
To capture the interest and attention of the 25 – 40 year old male audiences, we blended the world of cars and comics to create The Lexus Chronicles, Malaysia’s first Social Graphic Novel. Created in real time, we made our fans co-creators of our social graphic novel. Fans got to drive the story and even name the characters via votes and suggestions. In keeping with the brand’s trademark luxury feel, we set the mood with a modern noir approach. With bold lines, striking colours and fast-paced action, we got to feature Lexus cars in action in a (graphic) novel way.

Title 
Lexus Chronicles

Product / Service 
Lexus Cars

Client 
UMW Toyota Motor Sdn Bhd

URL 
http://workdoneby.us/awards2014/lexuschronicles/

Executive Creative Director
Chin Weng Keong

Creative Director
Kelvin Wong

Creative Director
Cheah Pih Nyuk

Copywriter
Cherry Lee

Art Director
Yeong Kit Meng

Client Service
Suzen Chai

Client Service
Adeline Quek

Others
Jason Tan

Others
Venilia Yap

Others
Running Snail Studio Arts & Event Studio

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.