Kancil Awards

The Malaysian Advertising Awards

(7.4) Craft for Cyber & Mobile [Use of Technology] - MERIT, DoubleParkr, McCann Erickson (M) Sdn Bhd

Brief
Double parking is an epidemic in Malaysian cities. A lack of urban planning means there aren't enough parking spaces. Even in places with allotted parking structures, safety while walking through these structures is a concern. And public transport isn't comprehensive enough to encourage people to leave their cars at home. While Petronas can't solve the root of the problem (just yet), it decided to do something to prevent parked-in driver rage. And hopefully, endear more drivers to the brand!


Solution 
We gave out free car stickers in traffic-choked neighbourhoods. The stickers were printed with a unique QR code and corresponding registration code. Double parkers simply have to download a free app and register their phone to the car sticker. They then affiix the car sticker to their windscreen. When the parked-in driver returns, all he needs to do is scan the QR code with any QR code reader. The app then sends a notification to the double parker to move his car immediately. 

Title 
DoubleParkr

Product / Service 
Primax95

Client 
Petroliam Nasional Berhad (PETRONAS)

URL 
http://doubleparkr.com

Executive Creative Director
Richard Irvine

Creative Director
Marcel Wessling, May Yong

Art Director
Ng Teck Yew

Web / Multimedia Designer
Loh Wei Chuan

Copywriter
Wong Jing Wei

Programmer
Toby Thurston

Print Producer
Jimmy Ong

Production House
Superwonderful

Film Director
Eric

Client Service
Frederick Aloysius, Charmaine Wong, Dayang Norfariza

Agency Producer
Pauline Moreira

Designer
Elson Lim, Stanley Chan

 

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