Kancil Awards

The Malaysian Advertising Awards

(7.4) Craft for Cyber & Mobile [Use of Technology] - SILVER, Expedia Vacationizer, TBWA KL

Brief 
All Expedia Malaysia had was a tiny booth at the AirAsia Travel Fair 2014. They desperately wanted their deals to stand out in a big way, in order to achieve RM200,000 in holiday package sales. But how?


Solution 
The insight: Go to any travel fair and you’re met with a barrage of unbelievable offers. With so many to choose from, a limited holiday budget, plus having to deal with maddening crowds, it’s almost impossible to make the right pick. The idea: To help Malaysians with this, we created a mind-probing device that revealed the destination that they’ve long dreamed about: no more tough decision-making! Our never-seen-before device helped Expedia make the most of their tiny booth, and rake in commendable results: Holiday package sales amounted to RM270,000, exceeding the projected goal by 35%. People who tried the Vacationizer over the course of three days at the travel fair: 1,235, including AirAsia Group CEO Tony Fernandez and AirAsia Malaysia CEO Aireen OmarBooth visits: Over 50,000 visitors, thanks largely to Facebook shares of the Vacationizer in action. 

Title 
Expedia Vacationizer

Product / Service 
Holiday Packages

Client 
AirAsiaExpedia

URL 
http://cmyksucks.net/expediavacationizer/

Executive Creative Director
Sa'ad Hussein

Creative Director
VJ Anand

Copywriter
Shune

Art Director
Julian Yap

Art Director
Tamago

Designer
Tay Shen Thuu

Designer
Amanda Kok

Art Director
Mika Tay

Copywriter
Cheah Yi Pin

Film Director
Iskandar Siva

Agency Producer
Benson Clive aka Richard Lee

Client Service
Judy Wong

Client Service
Joline Lim

Director of Photography
Ricky Chang

Cameraman
Mallory Lee

Programmer
Lai Kun Liang

Programmer
Cheok Chin Jin

Web / Multimedia Designer
Carmen Lee

Others
S. T. Fah

Others
Nur Farahain

Others
Wong Zhi Qin

 

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