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HOME RESULTS: 2015 2014 (7.4) Craft for Cyber & Mobile [Use of Technology] - SILVER, MINUTE OF SILENCE, McCann Erickson (M) Sdn Bhd

(7.4) Craft for Cyber & Mobile [Use of Technology] - SILVER, MINUTE OF SILENCE, McCann Erickson (M) Sdn Bhd

Brief
The Malaysian government declared August 22 as the National Day of Mourning for all the victims of the recent aviation disasters. A Minute of Silence had been held nationwide at 10:45 AM Malaysian time. But many Malaysians spend most of their time online. 


Solution 
We created a mobile website that gives the digital world a way to observe the day of mourning. It invites Malaysians and the rest of the world, who spend most of their time online, to disconnect from the internet temporarily to observe this day of mourning, no Facebook, emails, web surfing, calls or SMS. Participants simply needed to go to our website and activate airplane mode on their mobile device to start their minute.

Title 
MINUTE OF SILENCE

Product / Service
Minute of Silence

Client 
People of Malaysia

URL 
http://minuteofsilence.com.my/

Executive Creative Director
Richard Irvine

Creative Director
Marcel Wessling, Gavin E. Hoh

Art Director
Deepan Armugan

Copywriter
May Yong

Web / Multimedia Designer
Loh Wei Chuan

Programmer
Toby Thurston

Production House
Detouche

Agency Producer
Pauline Moreira

Client Service
Celina Loo

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated