Kancil Awards

The Malaysian Advertising Awards

(7.6) Craft for Cyber & Mobile [Writing] - BRONZE, Nando's 'No Cup', TBWA KL

Brief 
'Hijack' World Cup 2014 with absolutely no media budget and endorsement rights.

Solution
While every imaginable brand focused on celebrating winners and great moments during the tournament, we did the exact opposite. We chose instead to show some PERi-PERi love to fans of losing sides, while also perking up injured and benched players, goalless teams, and just about everyone whose spirits were down. We did this by crafting timely Facebook posters that appeared only shortly after each match was played, which added zest to the conversations regarding World Cup 2014 on social media. The recurring message to fans: Your team may have lost, but you can be proud that they gave it their all. Proving in the end that teams need NO CUP to win hearts. 

Title 
Nando's 'No Cup'

Product / Service 
PERi-PERi Flame-Grilled Chicken

Client 
Nando's Chickenland Malaysia Sdn Bhd

Executive Creative Director
Sa'ad Hussein

Creative Director
VJ Anand

Copywriter
Shune

Copywriter
Neo Ming Yi

Copywriter
William Beale

Copywriter
Abiseshana Mohan

Designer
Sueen Thoo

Art Director
Julian Yap

Designer
Tay Shen Thuu

Designer
Amanda Kok

Designer
Sam Lai

Client Service
Odilia Ting

Web / Multimedia Designer
Flux New Media

 

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