'Hijack' World Cup 2014 with absolutely no media budget and endorsement rights.
While every imaginable brand focused on celebrating winners and great moments during the tournament, we did the exact opposite. We chose instead to show some PERi-PERi love to fans of losing sides, while also perking up injured and benched players, goalless teams, and just about everyone whose spirits were down. We did this by crafting timely Facebook posters that appeared only shortly after each match was played, which added zest to the conversations regarding World Cup 2014 on social media. The recurring message to fans: Your team may have lost, but you can be proud that they gave it their all. Proving in the end that teams need NO CUP to win hearts.
Nando's 'No Cup'
Product / Service
PERi-PERi Flame-Grilled Chicken
Nando's Chickenland Malaysia Sdn Bhd
Executive Creative Director
Neo Ming Yi
Tay Shen Thuu
Web / Multimedia Designer
Flux New Media