Campbell's canned soups were rarely being consumed as people were beginning to forget about the brand. Our client wanted us to help increase consumption to more than 4 million a year, by reconnecting with the target market that had once loved Campbell's.
To make people consume Campbell’s more often, we had to give them more reasons to. So we launched Cans of Positivity on a series of in-store posters. The posters presented shoppers with the many reasons to enjoy Campbell’s, prompting them to purchase more cans of soup for the family, as gifts for friends, or even as a treat for themselves.
Cans of Positivity
Product / Service
Campbell Soup Southeast Asia Sdn Bhd
Executive Creative Director
Emily Tan, Kasey Chew, How Wei Zhong, Gigi Lee, Joshua Tay
Emily Tan, Kasey Chew, How Wei Zhong, Lai Wai Yeap, Hazel Ting, Elaine Poh
Emily Tan, How Wei Zhong, Kasey Chew
Emily Tan, Kasey Chew, How Wei Zhong
T L Tan
Wayne Low, Robert Aw
Image Rom, Wayne Low
Nigel Menezes, Pravind Subramaniam, Caroline Bal, Lisa Hezila
Film/Production: Wayne Low, Motion Rom