Kancil Awards

The Malaysian Advertising Awards

(4.4) Crafts For Press, Outdoor, Direct and Design [Art Direction] - MERIT, Old and New Adventure Book, Dentsu Utama

Brief
For city folks, buying a book is something that is taken for granted. Whereas for the underprivileged, this is almost a luxury. The Salvation Army wanted to improve and change the lives of the less fortunate, especially the young.

Solution
The Book Project. Posters, placed in public places, were created to raise awareness of the needs of the underprivileged children, by urging the public to donate their old books to them. Hence, for them, the donor's old book would be a new book.

Title
Old and New Adventure Book

Product / Service
Old Books Donation

Client
The Salvation Army, Malaysia

Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng

Art Director
Chow Kok Keong

Copywriter
Ted Lim

Copywriter
Charmaine Sankar

Copywriter
Lim Khai Xing

Client Service
Lim Sue Anne

Print Producer
Wong Fok Loy

Photographer
Jesse Choo

Photography Studio
Untold Images

Others
Terence Leong - Strategy Planner

Others
Stephanie Lai - Studio Manager

 

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