Total Oil wanted to engage with readers of automotive blogspots. With a limited digital budget.
Key words in tag clouds are often clicked when searching for content. So we constructed product messages out of user generated key words inside a tag cloud. Creating a new online medium. The Ad Cloud.
Product / Service
Total Oil Sdn Bhd
Executive Creative Director
Web / Multimedia Designer
Maveriq AV Sdn Bhd
Production House Producer
Suraj, Jonathan Ong, Carmen Chia, Wan Wei, Azry