Kancil Awards

The Malaysian Advertising Awards

(5.3) Cyber [Online Ad - Banners, EDM & Other Rich Media] - BRONZE, Ad Cloud, Havas Worldwide Kuala Lumpur

Brief
Total Oil wanted to engage with readers of automotive blogspots. With a limited digital budget.

Solution
Key words in tag clouds are often clicked when searching for content. So we constructed product messages out of user generated key words inside a tag cloud. Creating a new online medium. The Ad Cloud.

Title
Ad Cloud

Product / Service
Total Oil

Client
Total Oil Sdn Bhd

URL
http://autobuzz.my/2014/09/2015-mercedes-amg-gt-exposed-462-hp-gt-510-hp-gt-s-video/http://
autobuzz.my/2014/08/2014-subaru-wrx-wrx-sti-launched-in-malaysia-price-from-rm238k-video/http://
autobuzz.my/2014/09/perodua-axia-launched-price-slashed-now-rm24600-5-year-warranty-video/

Executive Creative Director
Ezra Foo

Art Director
Sharon Ong

Copywriter
Ezra Foo

Copywriter
Chung Yi-Shen

Agency Producer
Syakeera Hamid

Typographer
Sharon Ong

Client Service
Ruby Lim

Client Service
Fenny Phuah

Client Service
Geraldine Yong

Web / Multimedia Designer
autobuzz.my

Production House
DeTouche

Agency Producer
Syakeera Hamid

Music
Maveriq AV Sdn Bhd

Production House Producer
Eric Hu

Others
Suraj, Jonathan Ong, Carmen Chia, Wan Wei, Azry

 

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