Kancil Awards

The Malaysian Advertising Awards

(5.4) Cyber [Use of Social Media] - MERIT, Corbis Contract, TBWA KL

Brief
To help Corbis stand out among other stock image libraries to appeal to advertising's most critical and cynical target audience -  the advertising community itself.

Solution
Tap into every creative's desire to express themselves, and create a fun but competitive Instagram photo contest - Corbis Contract, where every submission is in turn an ad for Corbis.

Title
Corbis Contract

Product / Service
Corbis Contract

Client
Clicks Photo

Creative Director
Sa'ad Hussein, Ian Lee

Art Director
Alvin Ng, Justin Phang

Copywriter
Cheah Yi Pin

Client Service
Shaun Tay, Chin Ji Hsia, Raphael See

Agency Producer
Fabian Lum

Production House
Rawr Production

 

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Kancil-2017

Kancil Awards 2017 Winners

 


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