Kancil Awards

The Malaysian Advertising Awards

(5.6) Cyber [Integrated Digital Campaigns] - MERIT, Cornetto: Hikayat Po & Lang, TBWA KL

Brief
Cornetto was losing the love of its main audience : Malay teens, on social media. What could we do to make the target audience fall head over heels again with the one ice cream that was created to stir mushy feelings of love in young hearts?

Solution
Malay teens love a good horror comedy show. So why not mix ghosts and confectionery? To our surprise, something possessed the client to say "Yes", and we went on to create the first-ever webisode series featuring Malaysian ghosts and plenty of ice creamy goodness.

Title
Cornetto: Hikayat Po & Lang

Product / Service
Ice Cream

Client
Unilever Malaysia

Executive Creative Director
Sa'ad Hussein

Creative Director
VJ Anand

Copywriter
Shune, William Beale, Rahimaton Shukor

Art Director
Julian Yap, Ummi Diyana Shaharun

Designer
Amanda Kok, Tay Shen Thuu

Film Director
Kubhaer T. Jethwani

Client Service
Judy Wong, Joe Yee

Production House
The Greatest Hits

Production House Producer
Jessica Boorman

Production Assistants
Loviss Liew,Harein Jethwani, Lewis Boorman

Director of Photography
Mun Bel

Camera assistants
Lim Fang Wee, Goh Yook Seng, Akashdeep Singh

Lighting & Grip Dept
The Rental House

Location manager
Linda

Assistant location manager
Zaki Sohut

Art Director
Paul Hasham

Make up and hair stylist
Lah Lah

Agency Producer
Production House Producer

 

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