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HOME RESULTS: 2006-2015 2014 (5.6) Cyber [Integrated Digital Campaigns] - MERIT, Cornetto: Hikayat Po & Lang, TBWA KL

(5.6) Cyber [Integrated Digital Campaigns] - MERIT, Cornetto: Hikayat Po & Lang, TBWA KL

Brief
Cornetto was losing the love of its main audience : Malay teens, on social media. What could we do to make the target audience fall head over heels again with the one ice cream that was created to stir mushy feelings of love in young hearts?

Solution
Malay teens love a good horror comedy show. So why not mix ghosts and confectionery? To our surprise, something possessed the client to say "Yes", and we went on to create the first-ever webisode series featuring Malaysian ghosts and plenty of ice creamy goodness.

Title
Cornetto: Hikayat Po & Lang

Product / Service
Ice Cream

Client
Unilever Malaysia

Executive Creative Director
Sa'ad Hussein

Creative Director
VJ Anand

Copywriter
Shune, William Beale, Rahimaton Shukor

Art Director
Julian Yap, Ummi Diyana Shaharun

Designer
Amanda Kok, Tay Shen Thuu

Film Director
Kubhaer T. Jethwani

Client Service
Judy Wong, Joe Yee

Production House
The Greatest Hits

Production House Producer
Jessica Boorman

Production Assistants
Loviss Liew,Harein Jethwani, Lewis Boorman

Director of Photography
Mun Bel

Camera assistants
Lim Fang Wee, Goh Yook Seng, Akashdeep Singh

Lighting & Grip Dept
The Rental House

Location manager
Linda

Assistant location manager
Zaki Sohut

Art Director
Paul Hasham

Make up and hair stylist
Lah Lah

Agency Producer
Production House Producer

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated