Kancil Awards

The Malaysian Advertising Awards

(3.1) Design [Brochure / Annual Reports / Calendars] - SILVER, 8 Lives, Y&R Malaysia

More than 18,000 Malaysians are currently waiting for organ transplants. Unfortunately, less than 1% of the population are registered organ donors. We needed to increase the number of pledgers, especially during a series of health fairs across the country. For years, our client has been using statistics and facts to get people to register as organ donors. But the sign-up rate has been low. We had to adopt a new approach to emotionally move our audience to sign-up.

We wanted to show people the goodness organ donation brings, by letting the fortunate people who received organ transplants tell their heart-warming, life-changing stories to our audience. Each of these stories were handwritten and designed into beautifully-crafted laser cut leaflets that looked like a cut-out of a human body when the leaflet was closed. When opened, this leaflet stretches and reveals 8 different persons, each one featuring a touching story from the received from one person. This reflects how one organ donor can change the life stories of 8 different people.

8 Lives

Product / Service
Organ Donation

National Transplant Resource Centre (NTRC)

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Su-Yin Chong, Claira Chan, Jonn Dogra

Art Director
Shireen Ang

Shireen Ang, Shrny Chin, Goh Siow Werm, Evone Cheng

Shireen Ang, Shrny Chin, How Wei Zhong

Shireen Ang, How Wei Zhong, Wayne Low, Azman Majid, Amzar Anizam, Evone Cheng, Alyssa Teh, JoshuaTay, Su-Yin Chong

Print Producer
T L Tan

Image Rom

Client Service
Pravind Subramaniam, Shiori Muruyama



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