More than 18,000 Malaysians are currently waiting for organ transplants. Unfortunately, less than 1% of the population are registered organ donors. We needed to increase the number of pledgers, especially during a series of health fairs across the country. For years, our client has been using statistics and facts to get people to register as organ donors. But the sign-up rate has been low. We had to adopt a new approach to emotionally move our audience to sign-up.
We wanted to show people the goodness organ donation brings, by letting the fortunate people who received organ transplants tell their heart-warming, life-changing stories to our audience. Each of these stories were handwritten and designed into beautifully-crafted laser cut leaflets that looked like a cut-out of a human body when the leaflet was closed. When opened, this leaflet stretches and reveals 8 different persons, each one featuring a touching story from the received from one person. This reflects how one organ donor can change the life stories of 8 different people.
Product / Service
National Transplant Resource Centre (NTRC)
Executive Creative Director
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