Kancil Awards

The Malaysian Advertising Awards

(3.3) Design [Corporate and Brand Identity] - MERIT, Palliative Care logo, RAPP

Brief
How do you start conversations about end of life care when most people don't want to talk about death and dying?

Solution
We created a symbol to represent dying with dignity - a graphic language that transcends language, cultural and religious barriers. By making palliative care more visible, and more accessible, we hope to help improve the quality of life for patients - and their families - facing life-limiting illnesses.

Title
Palliative Care logo

Product / Service
Palliative care

Client
Hospis Malaysia

Executive Creative Director
Edward Ong

Creative Director
Jeff Ooi

Art Director
Lena Lim, Walter Teoh, Jeff Ooi

Copywriter
Edward Ong / Darren Lee

Designer
Lena Lim

Client Service
CP Ho, Kim, Wing, Wai Yee

Illustrator
Lena Lim

Typographer
Lena Lim

Photographer
Sok Lin

Photography Studio
StudioDL

Print Producer
Moey Huey Ling

Color Separation
Pioneer Graphic Scanning

 

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