Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (12.1) Direct [Direct Mail] - MERIT, K-GIC Premium, K-GIC Advertising

(12.1) Direct [Direct Mail] - MERIT, K-GIC Premium, K-GIC Advertising

Target audience
Business Partners

Objective
To create and gain brand awareness amongst targeted clientele in a more personalised and intimate manner.

Solution
Advertising agencies are sprouting quickly and the competitions are getting tougher. To continue establishing our footprints in this industry, we pride ourselves with a unique Direct Marketing tool to expand our creative delivery to promote our agency. In conjunction with the year of the horse, we want to show our clients and partners that we genuinely appreciate them, thus developing an interactive winged horse.Our winged horse premium (????) represents our infinite creativity making the impossible possible. We use the wordplay “horseperity” which derives from the word horse and prosperity delivering a prosperous and abundant year. As we gift this premium gift, we spread positive energy to all recipients hoping they can achieve the impossible as well. It took our team 4 months to develop the idea and to come up with its customised mechanism. 

Title
K-GIC Premium

Product / Service
K-GIC Premium

Client
K-Gic Advertising Sdn Bhd

URL
http://www.youtube.com/watch?v=bvTY5iJDhFI

Art Director
Samuel Kwan

Designer
Peggy Loh

Copywriter
Karen Goh

Copywriter
Chor Wei

Executive Creative Director
Joe Lee

Copywriter
Yih Herng

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated