Kancil Awards

The Malaysian Advertising Awards

(12.1) Direct [Direct Mail] - MERIT, K-GIC Premium, K-GIC Advertising

Target audience
Business Partners

Objective
To create and gain brand awareness amongst targeted clientele in a more personalised and intimate manner.

Solution
Advertising agencies are sprouting quickly and the competitions are getting tougher. To continue establishing our footprints in this industry, we pride ourselves with a unique Direct Marketing tool to expand our creative delivery to promote our agency. In conjunction with the year of the horse, we want to show our clients and partners that we genuinely appreciate them, thus developing an interactive winged horse.Our winged horse premium (????) represents our infinite creativity making the impossible possible. We use the wordplay “horseperity” which derives from the word horse and prosperity delivering a prosperous and abundant year. As we gift this premium gift, we spread positive energy to all recipients hoping they can achieve the impossible as well. It took our team 4 months to develop the idea and to come up with its customised mechanism. 

Title
K-GIC Premium

Product / Service
K-GIC Premium

Client
K-Gic Advertising Sdn Bhd

URL
http://www.youtube.com/watch?v=bvTY5iJDhFI

Art Director
Samuel Kwan

Designer
Peggy Loh

Copywriter
Karen Goh

Copywriter
Chor Wei

Executive Creative Director
Joe Lee

Copywriter
Yih Herng

 

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