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(12.2) Direct [Use of Ambient] - MERIT, Distracting Thumb, Naga DDB

Solution

To reinforce responsible smartphone usage, we want to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving blinds one from the full view of the road.

Title
Distracting Thumb

Product / Service
Public Service Awareness

Client
DiGi Telecommunications Sdn Bhd

Executive Creative Director
Alvin Teoh, Theerapol Koomson

Art Director
Tan Yee Kiang, Lee Kwee Keak

Copywriter
Azeril Johari, Chan Woei Hern, Jeremy Ng

Designer
Lee Kwee Keak

Client Service
Beverley Ong, Chan Woei Hern

Photographer
Brandon Wong

Photography Studio
Add Studio Sdn Bhd

Print Producer
Kenny Lim

Color Separation
Dragonfly Designworks Sdn Bhd

 

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