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HOME RESULTS: 2015 2014 (12.2) Direct [Use of Ambient] - MERIT, The BK Ramadan Trayliner, Lowe Malaysia

(12.2) Direct [Use of Ambient] - MERIT, The BK Ramadan Trayliner, Lowe Malaysia

Brief
During Ramadan, fasting Muslims would order their meals earlier and wait for the time to break fast. As for non-fasting Malaysians, they would choose to eat at different places, different time. Burger King wanted Malaysians to dine together in the same place, during the fasting month. So it turned to an all-familiar medium. The trayliner.

Solution
The BK Ramadan Trayliner. An idea that brought everyone under one roof to celebrate the spirit of patience and respect. Fasting customers could unfold them to cover their meals as they wait to break fast. Non-fasting customers could them upright over their meals as a gesture of respect. Stories that tout the values of patience and respect are also featured on the trayliner.

Translation
-

Title
The BK Ramadan Trayliner

Product / Service
Burger King Restaurants

Client
Cosmo Retaurants Sdn Bhd

Executive Creative Director
Zaidi Awang

Creative Director
Hans Lee

Art Director
Wong Kai Ming

Copywriter
Lim Wee Ling, Eddy Nazarullah

Designer
Wong Kai Ming, Eason Heng

Illustrator
CC Kua

Typographer
Wong Kai Ming, Eason Heng

Photographer
Loke Hon Leong

Photography Studio
Image Rom

Print Producer
Kamal Chima

Color Separation
Pioneer Graphic Scanning

Production House
Motion Rom

Agency Producer
Noelle Goh

Production House Producer
Aaron Lau

Film Director
GF

Cameraman
Kelvin Soo

Client Service
Andrea Dennis, Simon Chew, Nash Zulkifli, Shukri Jai

Others
Keith Loh, Director of Marketing, Burger King Malaysia & Singapore

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated